Bentspoke approached us to develop new branding. A Canberra institution in the craft beer space – Bentspoke had an existing brand which had been developed at the time of launch some three years ago, which didn’t reflect their values and their growth. Their brand proposition is: that they’re different. A little bent. They’re curious, odd and supportive of diversity. We worked closely with their team to develop the Bent concept and activated it through a summer campaign.
August 1, 2017