Bentspoke approached TMA to develop branding for their limited edition summer ‘How’s It Gosen’ beer and accompanying campaign. A Canberra institution in the craft beer space – Bentspoke was an existing brand that had been developed at the time of launch and no longer reflected their values and recent growth. TMA worked closely with Bentspoke to develop a new brand proposition – Bentspoke is different. A little bent. They’re curious, odd and supportive of diversity – and activate it through their all-important summer campaign, where craft beer sales are at their highest and most competitive, requiring an agile approach and high impact messaging.
To achieve this, TMA created playful key art that highlighted BentSpoke’s ethos of breaking the rules by bending the rules of design. The campaign was animated to be more engaging, whet the appetite of their audience and explain the product complexities in an interesting way.
August 1, 2017