TMA delivered a campaign across several Club Lime locations which for the first time did not include their mascot. The goal was to evolve the brand look and feel while maintaining strong brand presence through the striking green linked to the Club Lime brand. TMA undertook a photo shoot and wove bold statements through the images. The motivational brand messaging and artwork was successful in converting foundation members for Club Lime’s inception into the NSW market.
September 1, 2017