Designed by JUDD Studios & Dept. of Design and developed by Core Developments, NUE Gungahlin is pedestrian-oriented residential precinct comprising of 243 apartments and 87 townhouses.
A core design consideration of NUE is the walkability and cycle friendliness. The site functions as a precinct without cars, with three main public spaces linked by a ‘walk street spine’ through the apartments, terraces, pedestrian lanes and pocket parks. This is reflected in the development masterbrand, which incorporates elements of pedestrian crossings and light rails lines to highlight the urban nature.
TMA were commissioned to deliver the development masterbrand, encompassing brand strategy, naming & brand identity and creative direction, which was activated across multiple buyer touch-points including display suite, brochures, agent books, as well as print & digital advertising.
Launched during the 2021 ACT lockdown, TMA delivered an agile and highly targeted marketing strategy that has delivered impressive demand and consistent lead generation amongst the young familes, couples and singles audiences. Strong early sales allowed construction to commence on schedule.
NUE is due for completion in 2023.
See the website here: nuegungahlin.com.au
September 12, 2022