TMA worked in collaboration with the City Renewal Authority to deliver their Celebrate Christmas in the City marketing campaign to support retail and hospitality businesses in Civic and Braddon over the festive season. TMA coordinated the aligned delivery of a Christmas Place Experience alongside the retail focussed marketing campaign. Delivering both a digital Advent calendar platform and supporting marketing campaign, TMA drove awareness and participation with both business and consumer audiences.
A major part of our service delivery for this campaign was to liaise with local businesses throughout Civic and Braddon to generate offers for the campaign across the 24 days of our digital Advent calendar. We achieved this through a coordinated EDM outreach programme, combined with using connections in our network to drive engagement and participation with the campaign.
We were supplied the key campaign concepts that were used across the Christmas Place Experience and worked creatively to evolve and flex these assets for use across multiple media and in our bespoke design development of the digital Advent calendar. Each individual advertising format was considered with regards to design to maximise impact and effectiveness.
December 23, 2022