In a market polluted with unnecessary opacity and hidden agendas, MAG Aurecon offer independent expert advice to Australia’s carbon market participants. They strive to make the complex understood, to mitigate risk and maximise opportunity aligned to a client “why”.
To create effective and resilient carbon market strategies, valuing truth as the ultimate disruptor, offering a progressive perspective, innovative solutions, and nurturing long term, sustainable relationships.
Scope
- Brand Strategy
- Brand Identity Design
- Corporate Suite Design
- Communications Strategy
- Exhibition Design
- Website Development
Mentions
Brand launched to announce Aurecon’s takeover of Market Advisory Group.
Creating a brand positioning to drive united change, based on a core point of difference.
As active proponents of climate solutions and the acceleration of carbon markets, MAG Aurecon’s point of difference is that they operate with absolute integrity, with each other, their clients, in their industry and the world in which they live. From the outset they decided to be entirely independent, delivering transparency by aligning the knowledge of their expert team, supporting organisations to take the next step to reduce Australia’s emissions and invest in a shared future.
Overview
MAG was founded in 2018 with a strategic focus, to help develop and facilitate the Australian Carbon market, experiencing continued and significant growth to meet ever changing and evolving market needs.
Their journey was organic, in-step with industry and crafted by the organisations they worked with.
They lead with a boots on the ground approach, identifying opportunities, mitigating risks and creating long term partnerships, guiding clients on the journey from education to execution.
A brand narrative and identity were developed to authentically represent MAG’s point of difference and their dedication to empowering change in the carbon market. From brand strategy through to implementation, we were responsible for bringing the new brand vision to market to coincide with the announcement of their purchase by Aurecon at the 2022 Carbon Market Institute Summit. This involved logo and brand identity design, tagline and narrative creation and development of their client communication strategy, website, and exhibition collateral for launch.
The timeline for the Aurecon acquisition announcement of MAG was extremely tight in relation to the CMI Summit event deadline, which necessitated an agile approach to the development of brand assets and working in close partnership with the client to manage the communication strategy for the event and brand launch which was successfully unveiled on the 25th of October 2022.
