Elettra at Sydney Town Hall

Sydney Town Hall approached TMA to unleash the potential of their Marconi Terrace which was an under utilised event space.  A creative strategy for the iconic location was conceived and then used to implement a pop-up series activation over spring and summer- Elettra. TMA undertook partnerships with alcohol brands Aperol, Henry’s and Campari to escape the city and reemerge onto the Mediterranean coastline.

Digital marketing, social media and PR were used to build momentum for the event launch through a variety of channels, the work culminated with soft and official launches attended by influencers and respected industry guests to successfully create newsworthy content and hype.