HIIT Republic

TMA was engaged by health club branch VIVA Leisure to brand and activate HIIT Republic, a new concept of high intensity interval training (HIIT) gyms offering boutique functional fitness classes. TMA designed the brand mark to capture this energy and breathe boldness in effort to shake up the fitness industry.     The brand was activated through a media launch coordinated for maximum impact and coverage at the one-day event. The hype was carried out...