Mental Health Australia Website

Client

Mental Health Australia

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Deliverables

  • UX Design
  • UI Design
  • Brand Refresh
  • Web Development
  • Custom CMS
  • Digital Marketing

THE CHALLENGE

Mental Health Australia, the national peak body for mental health, engaged The Mark Agency to overhaul its outdated website. The existing site was difficult to navigate and maintain, with thousands of backlogged articles and publications, a cluttered structure, and a legacy forum that needed to be preserved.

OUR APPROACH

Workshopping with stakeholders and researching the needs of diverse user groups to inform the site’s structure and content strategy. The final solution was a custom website with a refreshed visual design, streamlined architecture, and an efficient content management system.

Key features included:

  • A modern, accessible design
  • Reorganised content structure tailored to distinct audience needs
  • Integration of the existing forum
  • Simplified backend tools for easier content updates

Old Logo & Homepage

New Logo & Homepage

THE RESULTS

The new website has been well received, with immediate improvements in clarity, usability, and internal workflow.

"It is quite the achievement to have this calibre of website within the timeframe and budget allocated. It looks great and it's nice and easy to navigate.”

Outcomes

+ 59%

increase in year -on-year traffic

+ 52%

increase in page views