Following the success of 2019/20 SUMMER CAMPAIGN – Bend & Win, TMA were once again approached to create a campaign promoting Bentspoke’s limited edition beer for Summer 2020/21. Inspired by the unique colour and ingredients of the cherry-flavoured Gosen, TMA created a range of playful POS collateral that appealed to their novelty-seeking customer base, whilst ensuring alignment with the new brand proposition we implemented one year ago.