Working with Canberra Milk, in partnership with the Canberra Raiders, TMA  relaunched the nostalgic Raiders Lime Milk through a range of teasers in support of the #WeAreOne initiative. Canberra Milk produced a one-off batch of Raiders Lime as a fundraising effort to support bushfire relief, with 8,000 available exclusively at the Round 1 Raiders game at GIO Stadium.

In less recent years, TMA directed the launch of Canberra Milk’s new Raiders ChocMint flavour, the latest official Canberra Raiders’ flavoured milk. Through a successful TVC and social media campaign, the Canberra Milk x Raiders Hall of Fame experience established community engagement. A scratch and win label was created, for the chance to win a spot as the 18th team member on the field.

TMA continues to provide creative direction, embark on campaign activations, design collateral and social content for the iconic institution.