Working with Canberra Milk, in partnership with the Canberra Raiders, TMA relaunched the nostalgic Raiders Lime Milk through a range of teasers in support of the #WeAreOne initiative. Canberra Milk produced a one-off batch of Raiders Lime as a fundraising effort to support bushfire relief, with 8,000 available exclusively at the Round 1 Raiders game at GIO Stadium.
In less recent years, TMA directed the launch of Canberra Milk’s new Raiders ChocMint flavour, the latest official Canberra Raiders’ flavoured milk. Through a successful TVC and social media campaign, the Canberra Milk x Raiders Hall of Fame experience established community engagement. A scratch and win label was created, for the chance to win a spot as the 18th team member on the field.
TMA continues to provide creative direction, embark on campaign activations, design collateral and social content for the iconic institution.
February 11, 2021