ONTHEGO approached TMA to deliver a brand refresh for the quickly growing e-commerce brand. As the custom apparel supplier for organisations such as Hockey Australia, LinkedIn, and Anytime Fitness it was important the new brand was energetic and modern to reflect the high performance of their product and innovative approach to customisation. A bright secondary colour palette was introduced to represent the company’s growing sectors of business and life celebrations and applied across all external and internal touchpoints including a new logo lockup, website reskin, social media and EDM templates.