The Mark Agency launched No Biggie in the first few days of lockdown as a rapid-thinking response to support local venues and the community during crisis. The model is designed to keep hospitality workers employed while easing the burden for locals with delicious ready-to-eat meals that give back.
The goal was to start a local movement to provide a level of industry certainty in an uncertain time. With an overwhelming community response, No Biggie achieved just that and more. Hospitality venues in each region allied to join the movement which provided an additional revenue stream in conjunction to the venue’s takeaway/delivery offerings. No Biggie provides the community accessible, affordable and nutritional meals prepared by the local venues.
The meals make it simple for the community to directly make an impact while receiving a week’s worth of food in return. The process is simple, No Biggie provides the venues weekly recipes; locals order 5 or 10 packs online and select which venue they would like to support in doing so. Since launching No Biggie have evolved their offering to include vego, gluten free, dairy free and kids meals.
The hyperlocal effort proved a success in strengthening the local industry, so The Mark Agency was quick to launch No Biggie in Sydney, Brisbane and Melbourne to replicate the movement and help hospitality nation-wide.
A collaborative effort from our team showcasing creativity in crisis with an overwhelming national response.
See our website here: www.nobiggie.co
September 2, 2018
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