How do you create a property with personality? It starts by doing a deep dive into the demographics and psychographics of your target audience and using that to attract your ideal buyers. After all, you’re more likely to love a space if it reflects your lifestyle. 

M42 is our latest project with client Core Developments. The brand is reflective of those who dare to live in the city’s heart. They’re bold, proactive and catch a thrill from the hustle and bustle. Ultimately, they get more out of life because they spend less time in transit.  Two distinctive interior colour schemes to choose from, light or dark, are labelled AM or PM to suit the likes of the early bird or the night owl. The Braddon apartments sanction residents to go 100mp/h, stay curious and unlock life’s potential without burning out. M42: Life for Living. 

An end to end project fulfilling creative and strategic direction from logo and brandmark design, through to website, brochure and plan books, display suite, digital advertising and social media.   

See our project website here: m42braddon.com.au/