International Missing Children’s Day 2020

International Missing Children’s Day 2020

TMA pitched for the AFP’s 2020 International Missing Children’s Campaign after COVID prevented their tree planting ceremony. Our task was to design a concept that would cut through the media beast created by the coronavirus as well as producing a short video under strict social distancing rules. We leveraged the collective grief and loss the world was feeling due to lockdown to highlight the most emotive aspect of missing children – the unknown of a reunion. Using the sweet voice of a child to poetically tell our story. The video is a compilation of user-generated content, isolation photography and socially distant captured footage. The short video was shared via the Global Missing Children’s Network.