TMA was engaged by health club branch VIVA Leisure to brand and activate HIIT Republic, a new concept of high intensity interval training (HIIT) gyms offering boutique functional fitness classes. TMA designed the brand mark to capture this energy and breathe boldness in effort to shake up the fitness industry.  

The brand was activated through a media launch coordinated for maximum impact and coverage at the one-day event. The hype was carried out over digital and radio ads targeting those at all stages of their fitness journey. Social media platforms Facebook and Instagram were created to spread the word and build mass brand awareness across Canberra and beyond.  

 HIIT Republic now has over 10 locations and forms one of VIVA Leisure’s suite of brands. The only Australian-based company in the fitness industry on the Australian Stock Exchange, VIVA Leisure operates health clubs nation-wide and is set for rapid growth.