In partnership with the Canberra Raiders, TMA developed the ‘Dare to Play’ concept, a virtual reality platform where users could experience what it’s like to be behind the scenes at a Raiders game. We also provided design collateral and ran competitions across social media to build community engagement.

In response to COVID-19 lockdown, TMA worked alongside the teams at Publicis Sport & Entertainment and Starcom to bring sporting fans the stay at-home game of the year – Dare: Battle of the Codes – Saints vs Raiders. In what was the first Battle of the Codes between NRL and AFL teams, the Raiders’ Corey Horsburgh and Joe Tapine faced off against the Saints’ Max King and Zak Jones in a friendly match on the popular online video game Fortnite, to see which code has the best gamers. The Mark Agency provided key art and creative for all parties which was promoted across digital platforms.