Betti Bravo’s, a brand that TMA had a history of working alongside since its inception, came to us with a number of business challenges. The client wished to uphold the sentimental values of Betti Bravo’s whilst creating a new product offering that appeals to the local market. TMA saw an opportunity to provide a younger, edgier concept that would stand-out in the precinct. A breakup teaser campaign was released to gain public interest. With a focus on being Instagram worthy, all social profiles chronicled the evolution of Betti getting her life together post-divorce. TMA took the vision and created a real-life persona that captured the evolution of the venue through storytelling on social media.
September 6, 2019
Branding, Creative, Digital, Strategy and Consulting, Tech and Digital