The ANU engaged The Mark Agency to drive Indian student admissions. The ANU had recently had a significant change to the admissions guidelines process which had resulted in a drop in Indian students. We identified a key issue related to agents charged with recruiting Indian students and developed a series of targeted products. The new agent product were designed to ensure they were fully aware of the new guidelines and to remove any impediments in terms of recommending the ANU to their clients. This included copywriting an easy “how to” manual; creating a step-by-step infographic and an agent-to agent video (the personal low-down on the new process). The Mark Agency developed the copy and structure for the documents and visual sources, as well as the overarching look and feel, shaping an interesting space within the ANU guidelines, to create a tailored look and feel for the program.
July 1, 2018