TMA played an integral role in launching the world’s first IT Management Integration platform into the marketplace. Through workshops and extensive collaboration with the client, TMA were able to understand the essence of the complex product and the people behind it, to effectively create a brand identity and communication style for the brand. Implementing these across design elements, collateral and website to unleash the Epicon brand but also ensure consistency and brand recognition. In addition to this, TMA ran digital marketing campaigns to drive traffic to the new websites and increase leads.